Swedish design group Magniberg engages in the idea of the home and what contributes to its energy. The duo behind the brand, whose core is bed wear, approaches our sleeping situation from an emotional and functional perspective, blending art, society and ideas of the now into a new way of looking at bedding.

In their new Östermalm showroom in Stockholm, visitors are invited to the Magniberg universe, to touch and feel the brand’s bed wear and furniture and discover works by artists that are part of Magniberg’s rich network of creatives.

Nina Norgren and Bengt Thornefors started Magniberg after years in the fashion industry and work for influential actors such as Acne Studios, Ganni, Saint Laurent Paris, Andreas Murkudis and Hedi Slimane. Nina's time as a florist also makes a mark on the brand, which is essentially about putting home textiles in an emotional context.
"It’s like matching a pair of tailored suit trousers with your favorite t-shirt. It’s about finding a balance. That’s what we want to do; bring emotions into the home.”

Magniberg presents a way to dress a bed, with flowers, art and design at the core of the process. Among those who inspire their universe are Bettina Rheims, Tracy Emin, Wolfgang Tillmans, Sven Markelius, Robert Mapplethorpe and Brice Marden–but perhaps most importantly, the couple Karin and Carl Larsson. "If you study pictures from their home, you can probably see a nuance of our approach," says Nina & Bengt. “There is a certain energy there that we are fascinated by. How they created a home where flowers where flowers and textile play an important part and children are allowed to take up space. A warmth that we think many people can relate to.”
The name Magniberg stems from an actual housing complex in Nyköping from the 18th century, where craftsmen and their families moved after retirement. Magniberg also draws inspiration from Bengt's upbringing in the Stockholm suburb of Högdalen, an area characterized by the contrasting ideals of the ABC city, a Swedish concept developed with the guidance of architect Sven Markelius that had a major impact in the 40s and 50s in the urban planning of Stockholm's suburbs. The concept stood for Arbete, Bostad, Centrum (Labour, Housing, Centre) and the idea was that you should be able to live, work and run all your errands within the same limited area. Emphasis was placed on pure function and raw materials.