Rolex, OysterQuartz, Day-Date, ca 1984.

The Rolex Oysterquartz remains one of the most compelling chapters in the brand’s history, emerging during the so-called ‘Quartz Crisis’ that transformed the watch industry in the 1970s and 1980s. While Rolex’s strong brand equity and resources afforded it more stability than many smaller Swiss manufacturers, the rise of highly accurate, affordable quartz watches from Japan still posed a serious challenge. Adapting to this new reality, Rolex chose to innovate, rather than risk falling behind, with the introduction of its own quartz models

Rolex’s foray into quartz technology began in 1970 with the Rolex Quartz ref. 5100, powered by the Beta 21 movement—a collaborative product of several Swiss watchmakers. While this model demonstrated the brand’s willingness to embrace quartz, Rolex was not content to rely on a shared caliber. After years of research and development, the Oysterquartz debuted in 1977, featuring in-house movements Caliber 5035 (Datejust) and Caliber 5055 (Day-Date).

In terms of design, the Oysterquartz was a notable departure from Rolex’s traditional aesthetics. Its sharp, angular tonneau-shaped case and integrated bracelet captured the bold design trends of the era, echoing the influence of Gérald Genta on luxury sports watches.

One of the rarest versions is Reference 19019, crafted in 18K white gold. Although Rolex produced Oysterquartz models for about 25 years, total production is estimated to be only around 25,000 pieces across all references.

This particular example is a remarkable find, having remained within the same family since its original purchase. Even more appealing is that it comes with its original certificate and the correct Oysterquartz Rolex box, a combination seldom encountered in today’s market.