KRIGSAFFISCH, efter Abram Games, Join the ATS, England 1941.

The glamorous blonde with bright red lipstick depicted on a Second World War poster by the artist Abram Games seems harmless enough today but at the time provoked fierce controversy over whether it was the right way to recruit women into the Army's dowdy Auxiliary Territorial Service.
The press dubbed the poster "the Blonde Bombshell", the Conservative MP Thelma Cazalet condemned it for misrepresenting "the rigours of Army life" and the Government eventually gave in and replaced Games's image with something less risque.
The poster did no harm at all to the reputation of the ATS, which most women regarded as much less glamorous than its Naval counterpart the Wrens, and focused public attention on Games, who was emerging as one of the greatest British graphic designers of the 20th century.