Retail price today: 547 000 SEK

Widely regarded as a symbol of enduring prestige, the Rolex Day-Date stands out for its remarkable variety of dial configurations, bracelets, bezels, and case materials. Introduced in 1956, it has long remained one of the brand’s most distinguished and versatile flagship models. Notably, aside from a handful of prototypes, the Day-Date has been produced exclusively in precious metals, underscoring its position at the very top of the collection.

In 2015, Rolex introduced the Day-Date 40 as the successor to the larger Day-Date II, refining the proportions while offering a contemporary alternative to the classic 36mm format. Crafted in yellow gold and paired with the signature fluted bezel, this particular example is fitted with an eye-catching green lacquer dial featuring gold Roman numerals, commonly referred to by collectors as the “Money Green Dial". The result is a striking President model that seamlessly blends traditional design codes with modern performance.