Joakim Eneroth

Joakim Eneroth is an internationally established artist who mainly works with photography, he is represented at several international institutions such as Tate Modern in London, Brooklyn Museum of Art in New York, MEP in Paris, Dallas Museum of Art, Houston Museum of Fine Art and Moderna Museet in Stockholm.
The work 'Swedish Red #40' is part of the 'Swedish Red' series, which has been shown in London, Paris, Stockholm, Berlin, Dallas, New York, Copenhagen, Beirut and elsewhere.
This particular motif is in the Tate Modern's art collection in London, the Dallas Museum of Art in Dallas, The Franks-Suss Collection in London, the Art Foundation Mallorca in Andrax and the Musée des Beaux Arts in Pau.

Eneroth explains that:
"Swedish Red is an ironic representation of how we can become trapped in our idea of security. I explore the red house as a symbol of a place where everything should be perfect. So on a psychological level, what I'm pointing out and ironising in the series of images is that the more our minds reach for safety and security, the more distancing and isolation we create.
The text on the front of the book Swedish Red reads: The idea of a place where everything should be perfect easily becomes a naive projection. Our craving for private security easily turns into numb isolation."