"Duration 1", 2012
Signed Maria Friberg and numbered AP 1/2 verso. C-print, oak wood, laminate, 110 x 80 cm.
Galleri Charlotte Lund, Stockholm.
Maria Friberg e.a, "Changed Positions", 2015, illustrated on full page p. 27.
It is also by way of a child that Friberg presents the influence of technology on our lives in the series Duration (2012). On the floor in the gloomy and desolate room we see the silhouette of a figure sitting by himself in front of a laptop computer. In the background there are large windows and outside is a verdant summer landscape. The almost religious quality of the room seems to suggest that the moment in front of the computer has become a sacred part in our lives. The child in the picture seems to be in a hypnotic state and the sense of isolation and loneliness is apparent. At the same time the computer is an instrument of communication and it is probable that the child is interacting with friends through various social media. In another picture from the same series we are moved to a late 18th-century palace. Again we observe a child who is sitting on the floor in one end of a long passage. In the far end there is an adult – probably the child’s parent – who is also sitting on the floor. Although we cannot discern what they hold in their hands, their body postures suggest that they are absorbed by technology. Although they are physically close and although they both use means of mass communication they are – paradoxically – also both isolated on their own separate digital isles.
This kind of social commentary is characteristic of Maria Friberg’s art. Her staged photographs bring about stories about modern human existence in a world that defines us through consumption, paralyses us through endless possibilities and allows us to keep the illusion of being in power.
Duration 1 is both sad and sacred. In the light falling on the floor it looks as if the figure is worshipping. The window of reality has been exchanged for the window of the computer.
Maria Friberg was a Swedish artist who primarily worked with photography and videography. Her primary theme was masculinity, whereby she investigated the traditional male adopted roles and its properties which has through history been defined as "masculine". Since her breakthrough in the 1990s alongside other female photographers who were educated at Gothenburgs photography school, Friberg has offered his growing audience enigmatic, powerful, and imaginative staged images of men. They float tranquilly in pool water, are squeezed into cars, sometimes sleeping among white sheets, or only their lower halves are visible as they sit in suits at a table. She works with staged photography and often uses art historical references. Friberg likes to work in series, varying a motif across multiple works. Some of her most well-known series are "Still Lives" and "Almost There."
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